You can say NO to social media marketing only if you are willing to lose business to your competitors and have your customer-base shrinking by the day.
In today’s age and time, social media marketing is one of the most important components of online marketing – regardless of the size and type of your business.
Surveys reveal that nearly 73% of business houses are using social media and this amply demonstrates the growing importance of social media marketing.
Social media marketing has assumed enormous importance among businesses enterprises because of its cost-effectiveness, ability to instantly reach targeted audiences and generate sales leads.
According to Forbes, 85% of businesses claim social media has given their business incredible exposure at minimal cost.
Branding can also be done effectively on social media. A study by Nielsen has reported that 48% of online users rely on social media for making purchase decisions.
Social media can be an effective gateway for acquisition of new customer and expansion of customer-base.
Please know there are approximately 1.74 billion social media users and almost all of them look into social media while buying products/services.
In the year gone by, 36% of marketers acquired customers via Twitter, 52% via Facebbok and 43% via LinkedIn. These statistics speak volumes about the imperative need for social media marketing.
Social media enables build robust customer relationships. Through social media, business enterprises can interact with customers directly. Business houses can lure prospects by continually engaging them with Question and Answers, Polls, etc.
Social media marketing can generate sales leads. A study has revealed that social media produces almost double the marketing leads than traditional marketing methods.
In fact, businesses are planning to increase the time and money spent on social media during the year 2014. Experts suggest you must spend at least two to three hours per day on social media activities.
Social Media has doubtless changed the way people connect and share information. Social networks, like Facebook, Twitter, LinkedIn, and Pinterest are the places where social interactions are continually taking place.
If you are wondering if social media marketing is right for your business, the verdict is a resounding YES. Social media is a fabulous way to drive repeat business and to develop new customers.