Social media listening India or social media monitoring can be termed as the process of identifying and assessing what is being discussed and the perception of the customers about a business, individual, product or brand in different platforms on the Internet.
Information gathering through one on one survey and from various channels on the internet has great value but social media listening has become an important tool for intelligence gathering from customers.
The conversations happening on the internet produces an immense amount of unstructured data which does not fit any traditional row-column database. It often includes e-mails, videos, photos, word documents, presentations, audio files, web pages and various other business documents. These unstructured data contains information that helps the companies to take decisions in their favor, but find it difficult to analyze it.
In order to extract information from these unstructured data companies are using various software solutions which include analytical tools and full integration customer management applications. In order to organize and manage these unstructured data from forums, social media platforms like Facebook, Twitter and other platforms using the following listening tools can be included.
Google alerts is the one of the most commonly use tool used to listen when somebody posts something about your company or products, but this tool does not provide details of published contents in social media sites and blogs. It only gives you details about search queries by people.
A valuable listening tool to collect aggregated information from social media sites like Facebook and Twitter, video sharing site YouTube and image-sharing site Photobucket is the social mention tool. The analytical feature of this tool is that it you can pinpoint positive and negative discussions and find which sources are active in these discussions.
Tools like TweetDeck and HootSuite helps to manage your Twitter account in real time and listen to what is being discussed and tool like Icerocket is used to listen to blog discussions but it also captures conversations from social media platforms.
The monitoring tools available today can give you only bits and pieces of information on the internet. Even with these information businesses should implement social media monitoring India every day because in the digital world any response that is not immediate is too late.