Despite the money businesses invest in national advertising campaigns, customers are still going to judge their brand by what appears on the internet and the review sites.
It is reported that nearly 70% of the consumers change their perception of a brand after seeing a review site.
Shoppers that view brand responses that offer to refund, upgrade, or exchange products are 90% more likely to purchase that brand, and their product sentiment increases by nearly 84%
If your company has multiple locations, you need an easy way to monitor all of your reputation data. There are several tools – both free and paid – for multi-location reputation reporting.
There are professional ORM agencies that offer your multi-location customers the ability to see their brand’s entire online reputation and drag them down to specific locations.
Certain reputation management tools might be useful for explaining what people are saying about your brand, but they won’t provide insights into what people were saying about your brand in specific locations.
Use ORM tools that manage visibility across multiple regions and locations.
There are tools that simplify presence management for multi-location businesses by reporting coverage of all their major directory listings. Your endeavor should be to obtain the big picture and the small details in the same dashboard.
Track and compare reviews across the country. Remember that a brand’s promise is no longer what it says it is, but rather what consumers say when they write their online reviews.
The tools that you employ should manage regional performance and identify the best and worst performing locations.
The tools should monitor social media activity to detect signs of growth or stagnation at different social media channels.
There are ORM tools available that are useful for small business owners and large brand managers alike. There is no limit on the amount of locations that can be added to reports. Opt for ORM tools or agencies that provide complete social media monitoring of all locations.
As a busy business owner, you don’t have time for complicated social media monitoring tools. Choose tools that are easy to use and by what you can view executive dashboards for mentions about your brand.
Brand monitoring has become an inescapable job for any individual or corporation. Years ago, when people talked about your brands, it was behind your backs, and you almost never found out about it. With the availability of the internet, most of these dialogues are right in front of your own eyes and the number of locations where your brands may be cited quite large.