Online reputation has become critically important for business houses in Kolkata which is a large metropolis in India. Kolkata is home to a number of leading industrial houses and the city’s population is highly computer-literate.
You must zealously protect and preserve your online reputation as even a stray negative comment, if not timely attended, can ruin your business.
It is a fact that in a progressive city like Kolkata, consumers first study the review sites before making purchase decisions. If there are bad reviews, then the prospective customer will turn away from you and prefer your competitor.
Thus there is a compelling necessity that you are ever watchful and promptly deal with all negative comments that appear on the internet about your business.
It is true that adverse comments cannot be easily deleted once it appears on the internet. It is therefore necessary that you contact the person posting the offending remarks, take suitable remedial measures and then request the person to withdraw the remarks. In most cases, the customer will oblige. F the complaint is genuine there is no harm in tendering a public apology. In fact, such an apology will send the right signals that you care for your customers.
There can be instances when an unscrupulous competitor or a clever mischief-monger will deliberately post malicious content to defame you. In all such cases, you can take legal recourse to retrieve your hard-earned reputation.
It should be your endeavor to flood the internet with positive reviews about your business so that any stray negative comment gets suppressed. Make sure that the first two pages of search engine results carry only positive information about your business. You can request some of your happy customers to post positive reviews and many of them would readily agree.
Online Reputation Management (ORM) is indeed tedious and time-consuming and calls for some expertise. Fortunately, Kolkata is a large metropolis and there are several competent ORM service providers. You can easily hire the services of a competent ORM agency.
Never ignore negative reviews as they could adversely impact the buying behavior of your prospective clients and any threat to your reputation can be devastating in the long run.
Safeguarding your reputation in the virtual world is more difficult because there is no censorship and people can even anonymously post adverse comments.
Hire the services of an online reputation management services company at Kolkata that can monitor and protect the reputation of your company on the virtual world and implement strategies to enable you to reach your customers in a rewarding manner.