Man is a social animal and therefore it is no wonder that social media has become a crowded and noisy place. You will have to use the right techniques judiciously to create real and robust relationships in the midst of all the noise.
Gaining access to highly influential people through social media is indeed a big deal. You might have fertile imagination, quality products and/or services, but if you cannot obtain the attention of the influential people who can connect you to your customers, investors or facilitators, your business will make no headway.
However, unlike the earlier days – when you had to do a lot of foot canvassing, make numerous phone calls or short typewritten letters – social media tools today provide you the ability to communicate with prominent people in an incredible way that would have been unthinkable a decade ago. This is a heartening development.
The bad news, however, is that social media is universally available, and almost everyone has the same facility you do. You can rest assured that every influencer and thought-leader with a social media a barrage a barrage of social media messages and requests that come across the world.
Fortunately, there’s another solution f you are capable of behaving like a human being and an affable person. Please remember that prominent people also have personal interests just like the rest of us. Try to acknowledge this and use it to your advantage. This particular approach of warmth and friendliness you would do well to follow.
Pay particular attention to Tweets, blog posts, and comments from some influencer you would love to meet that are not directly related to business matters. They might be some common interest about a favorite sports team, singer, or book. They might even be jokes that betray a certain type of humor. If you find that you have any of these interests in common, use them to connect with prominent people and other influencers on social media.
You will certainly be surprised how connecting first on the level of shared interests leads to deeper bondage on business matters eventually. Plus, the bond you create will be considerably stronger and a lot more enduring.
But remember there is no room for hypocrisy here. You have to be genuinely interested in the common interest using which you are attempting to connect. You must have a sincere fascination with one of the influencer’s interests, and use it to build your relationship. Social media are a fabulous way to develop strategic partnerships with key influencers and derive enormous benefits.
Very interesting. Kind regards Erik