Social media marketing experts place a lot of emphasis on content marketing and blogs in particular have assumed a vital part in online sales promotion. There are several factors you should bear in mind if you want to increase comments on your blog.
You will have to invest a lot of time for researching, gathering and organizing content for your blog. To measure the success of your blog, you must examine the volume of traffic using a web analytics tool. However, the accurate indicator of a blog’s reach is in the comments it generates.
Create a blog comment section that will distinguish the barrier between the author and the reader, allowing readers to engage directly with the content. This will lead to productive discussion and encourage a healthy debate.
From a reader’s point of view, the comments section will facilitate them to share feedback information. Readers can also raise questions about the subject covered and solicit replies. In short, comments convert a blog post from a dull monologue into a vibrant, interactive dialogue.
Currently, there is no concrete evidence that blog comments help improve search engine rankings. However, the fact remains that Google does consider healthy user interaction on a blog, and this makes a marginal impact on SEO.
Select keywords and key phrases in comments can rank your blog posts for words not even mentioned by you in your blog. Remember that blog posts rank in the top spot on Google for a semantic search with keywords that appear in the comments though, not in the blog content.
Blog comments also aid you a lot in developing an engaging community within your niche. A flourishing comments section on your blog would send strong signals that you are receptive to replies and open for discussions. This will probably inspire other people to join the community too, increasing your reach.
Your Blog should be found easily on searches to enable readers in large numbers to respond and offer comments. Make sure the blog is indexed, and you have all on and off page factors necessary to rank it on the search.
Furthermore, you should promote your blog on social media channels as all of today’s audience is social media savvy. Marketing your blog to the right audience will improve your chances of receiving productive user comments.
Regardless whether you use WordPress, Blogger or any other CMS, make sure the settings provide for comments.
The baby that cries gets the milk. Do not hesitate to ask readers outright for their feedback information and comments.
Thanks for all info. Interesting.