When most people talk about SEO, they have in mind using keywords in their content for obtaining high ranking in search pages, getting visitors to a website and onto certain landing pages. First page rankings and gaining those clicks, will lead to on-site conversions.
Many people want to know how to use their SEO knowledge to increase their onsite conversion numbers. SEO, by itself, is no magic wand to improve your onsite conversion rate by itself. SEO is only about visibility trigger increasing traffic levels.
However, SEO can compliment and overlap with your onsite conversion optimization efforts in a couple of ways.
Please know that SEO compels you to use proper heading tags to keep things clear for the search engine bots. This step will also help your onsite conversion rates improve.
SEO stipulates that you must have clear headlines as opposed to some ornate or flashy headlines. This step will also improve your onsite conversion rates. SEO also favors that you focus your webpages on a specific product or topic. Again, this step should help your conversion rates because it keeps things better organized onsite.
If you are concentrating on creating quality content for SEO reasons (to get you links), it will further help you with conversion optimization. Please remember that factors like load time and how frequently you update your site matter a lot for both SEO and onsite conversion rates.
Focusing on onsite conversion rates might require you to keep things reader-friendly which will help your SEO by giving you a better chance of receiving natural mentions (backlinks) and referrals.
However, there is one major way that you can evolve your SEO strategy in order to improve onsite conversion: – Use Google Analytics reports to learn about visitors’ onsite needs. SEO Reports are a part of Google Analytics for a few years now and can be found in the Traffic Sources section of your account.
Google Analytics Report provides you insight into how in different your site appears in Google searches, how frequently your site is seen, its average position, individual page performance numbers, and the location of those who saw your site on SERP etc.
All these information can also be used to improve your onsite conversion rates once you understood the techniques.