E-commerce and social media marketing in India

E-commerce companies across the globe have now realized that majority of their potential customers are active in social networks and social media sharing sites irrespective of their age, gender, and economic status. If these companies do not find out where their future customers hang out and include it in their e-commerce marketing mix, then they… Continue reading E-commerce and social media marketing in India

Simple ways to optimize your organization’s LinkedIn profile

LinkedIn boasts of a whopping 90 million users and is one of the leading business-oriented social media sites. For business professionals, LinkedIn has become an ideal tool for staying connected to their network. During last November, LinkedIn introduced an upgrade to LinkedIn Company Pages making it a powerful tool for managing your company’s digital presence… Continue reading Simple ways to optimize your organization’s LinkedIn profile

How to boost business via social media

Merely claiming your company’s domain name on a few major social media sites like Facebook, Twitter, LinkedIn etc and posting some dispatches sporadically will not suffice – if you are keen t boost your business using social media. Many business owners rely on HootSuite, a social media management system that allows them to monitor a… Continue reading How to boost business via social media

3 Ways to Increase Your Lead Generation with Social Media Marketing

As more and more people are becoming social media addicts, every business organization is interested in increasing lead generation through social media marketing. The major social networks like Facebook, Twitter, LinkedIn, Google+ and Pinterest can help a business gather leads and attract more customers if you pursue the right strategies. Here are three relatively simple… Continue reading 3 Ways to Increase Your Lead Generation with Social Media Marketing