Politician Branding in India

Politician branding in India is all about how a politician is perceived by the public. The politician, branding the brand is a person and in order to build up the image of that person the same dynamics of traditional marketing techniques are used. Branding is a powerful tool and nobody knows it better than a… Continue reading Politician Branding in India

E-commerce and social media marketing in India

E-commerce companies across the globe have now realized that majority of their potential customers are active in social networks and social media sharing sites irrespective of their age, gender, and economic status. If these companies do not find out where their future customers hang out and include it in their e-commerce marketing mix, then they… Continue reading E-commerce and social media marketing in India