Twitter is one of the famous social media networking sites. It is rated at the same level with Facebook. The website has more than 32 million users all over the world. Many more people are still signing up with the site. As the popularity of the site is increasing on daily basis, it has gradually become an avenue through which many company can promote their brand, product and services. Marketing through twitter is a veritable means of reaching to large number of your target audience. More than 50 million people visit the site on yearly basis. So, if you market through twitter, you will get wide publicity.
Another factor that makes twitter a good market strategy is that it offers owners of businesses the opportunity to community with consumers on person-to-person basis. The relationship that can be established through Twitter is not business-to-business to relationship but person-to-person relationship. This provides the business owners the opportunity to talk to their consumers on personal basis about their products, new offers and any other innovation the company has introduced. Twitter marketing strategy is therefore a veritable means through which business owner can promote their brand to their individual consumers in a large number.
One of the problems of traditional means of adverts and outdoor advertising is that there is no means through which businesses can measure the effectiveness of the advertising means that they are using. But this is not the case in Twitter. Twitter users can effectively measure or determine the success of their marketing strategy.