How to Protect Your Brand’s Social Media Channels

There are several instances of well-known brands encountering reputation problems on its social media pages. At times, the damage happens as a result of an inadvertent tweet by a member of the company’s staff or an adverse comment by an unethical competitor or a disgruntled customer. The biggest risk to the company’s brand invariably comes… Continue reading How to Protect Your Brand’s Social Media Channels

How to Meet Highly Influential People through Social Media Marketing

Man is a social animal and therefore it is no wonder that social media has become a crowded and noisy place. You will have to use the right techniques judiciously to create real and robust relationships in the midst of all the noise. Gaining access to highly influential people through social media is indeed a… Continue reading How to Meet Highly Influential People through Social Media Marketing

How to Get More Social Shares for your Startup

The only key to success in social media marketing for startups is to make people share your content. This will be how you grow your viewership the most. As a startup owner, the onus is on you to create sharable content – creative and concise content that will not only show off your product in… Continue reading How to Get More Social Shares for your Startup

How to Encourage Employees to Get Involved On Social Media

There can be no denying the today social media is ruling the roost. No business – regardless of its type and size – can expect to survive if it ignores the social media. This apart, companies need encourage their employee to activate participate in the social media. There are a number of creative ways businesses… Continue reading How to Encourage Employees to Get Involved On Social Media

How to Increase Comments on Your Blog

Social media marketing experts place a lot of emphasis on content marketing and blogs in particular have assumed a vital part in online sales promotion. There are several factors you should bear in mind if you want to increase comments on your blog. You will have to invest a lot of time for researching, gathering… Continue reading How to Increase Comments on Your Blog

LinkedIn Marketing: How to Grow Your Brand and Business Using LinkedIn Groups

To those who may be unaware, LinkedIn is operating the largest online professional network with nearly 160 million users spread across 200 countries. Being active on LinkedIn is imperative for growing your brand and business, and most business owners know this. However, to successfully generate leads on LinkedIn you must develop and follow a concrete… Continue reading LinkedIn Marketing: How to Grow Your Brand and Business Using LinkedIn Groups

Is Social Media HARD?

The social media management and marketing is not hard provided you follow the right tips. People when they find your Facebook page, your Twitter account, or your Google Plus page they should just automatically connect with it. But you need to tell your friends about your social media presence and request them to spread the… Continue reading Is Social Media HARD?

Twitter Marketing: The power of hashtags

An hashtag may be defined as a word or unspaced phrase with the symbol “#” used as a prefix. Hashtags are now widely used particularly in various micro blogging sites and social media platforms such as Twitter, Facebook, etc. Though hashtags are represented by a mere symbol, its power and scope are far-reaching when it… Continue reading Twitter Marketing: The power of hashtags

Social Media Engagement: How Big Brands Engage

Experts suggest that to succeed on social media, you must frequently interact with all your fans, that social media is about one-on-one conversations, and that you need to be personal as far as possible.  These facts notwithstanding, big brands really build social media engagement impersonally and quite often successfully. Brand with 500 fans – regardless… Continue reading Social Media Engagement: How Big Brands Engage

Social Media Influencer Marketing: How to Grow Your Business

There can be little or no doubt that influencer marketing can be a game-changer. On the social media everyone has the potential to become an influencer in his or her own way. It is an undeniable fact that consumers trust their friends, family and acquaintances far more than they trust banners, TV ads, billboards, press… Continue reading Social Media Influencer Marketing: How to Grow Your Business