Politician branding in India is all about how a politician is perceived by the public. The politician, branding the brand is a person and in order to build up the image of that person the same dynamics of traditional marketing techniques are used.
Branding is a powerful tool and nobody knows it better than a politician who is trying to win an election.
A good politician with the help of Politician Branding garners huge public support by developing strong and charismatic identity.
Politician should not take criticism personally because it would not get them anywhere. They should absorb both positive and negative feedbacks from the public and use it to improve their image.
Politician branding offers many opportunities for social media and politicians should not shy away from public feedback.
During election campaigns, the politician may not appeal to everyone because in every election there is a goal set for the number of votes to win which if tapped properly gives the candidate victory.
For a political candidate to reach his voter target has to strongly distinguish him or her selves from others by implementing Politician branding to target a segment of the voters who he can closely identify him selves so that it creates a polarizing effect.
Like traditional marketing politician, branding strategy uses this concept to maximum advantage. Politician who are going for elections need to listen to their core voter base and create a message and deliverables, which is relevant to the voting public.
Politician branding in India when implemented fixes core brand values of the candidate.
This strategy projects truthfulness, humility and positive attributes, which is the base of all Politicians branding in India.
In politics when a politician does, something good nobody remembers it but if you post something inaccurate then it gains attention and opposition and the media use it is malign the image of that politician. Politician branding strategy helps to avoid these kinds of traps.Branding in India, Politician Branding, Politician Branding in India