The internet is one medium, which welcomes all types of contents due to which it has become highly competitive and inflammable.
Users for constructive or destructive purposes utilize the opportunities available in this platform. The asset of a business house or an individual is their online reputation, and any negative search results in search engines create a wrong perception among their target audience that in turn impacts badly on their reputation and business.
PR managers are always on their toes to implement strategies to push down negative search results, which appear in their firms. Many of them utilize the services of reputed online reputation management companies to push down the negativity and build up their online reputation.
As far as search engines are concerned, they do not remove harmful contents unless you are armed with a court order. They consider contents in forums, review sites and blogs as something useful to the users, so they give priority to it due to which these harmful contents rise in search results.
The only solution is to push the negative contents down to the 10th pages of search engines so that your audience never gets to see it. This can be done only by professional firms who will manage your online presence by creating and posting positive contents in your social media profiles, blogs, community forums so that the negative contents gets pushed down.
These firms use various strategy and tools to improve your online reputation so that only the positive contents show up on the first page of search results.
When users post positive comments about your company these firms will spread that message in all the platforms where you have profiles and third party sites so that the negative contents gets pushed down. They will help you to interact with users who have posted positive contents, and once a relationship is built, they will request willing and happy customers to choose “No” when they come across any negative contents. They will also help you by creating back links in all your profiles so that your ranking goes up. Google, on the other hand, give priority to sites, which has back links from other sites.How to push negative search results down, push negative search results down