SEO which is an acronym for search engine optimization is a popular strategy used by many businesses to increase their ranking on the search engine pages; this will in turn help them to generate traffic. A good number of businesses are applying this strategy in the correct manner. However, there are many businesses that are making some mistakes. If you are using SEO strategy, it is necessary that you avoid such mistakes in order to be successful in the business. Here are some of the common SEO mistakes some businesses make.
Investing on too much web design
It is recommended that you beautify your website and add color to it so that it can attract the attention of internet users. However, it is proper to invest heavily on web design to the neglect of the content. The most important aspect of a website that you should put premium on is the content. What generates traffic in SEO marketing strategy is the content of a website and not actually the web design. The web design does not make any meaning to your reader if the contents are not helpful to them.
Not Using the Relevant Keywords
Though quality content is necessary in SEO strategy, it has to be written with relevant keywords. Keywords are what surfers used to search for information on the search engines. The keyword placement is also important for the proper indexing by search engine spiders. Some businesses make the mistakes of not using well researched keyword in their content and also not placing the keywords rightly. This can spoil informative content.
Saturating contents with keywords
There is always a limit to the number of times keywords should appear in a content for search engine to recognize them. People make the mistake of using too much keyword in their content.